{"id":17589,"date":"2021-02-27T09:11:55","date_gmt":"2021-02-27T09:11:55","guid":{"rendered":"https:\/\/masti.francesca.ro\/?p=17589"},"modified":"2021-04-05T08:18:08","modified_gmt":"2021-04-05T08:18:08","slug":"ann-reeves-francesca-cat-trebuie-sa-investeti-pentru-a-produce-25-mil-mati-chirurgicale-lunar","status":"publish","type":"post","link":"https:\/\/masti.francesca.ro\/en\/ann-reeves-francesca-cat-trebuie-sa-investeti-pentru-a-produce-25-mil-mati-chirurgicale-lunar\/","title":{"rendered":"Ann Reeves & Francesca: C\u00e2t trebuie s\u0103 investe\u0219ti pentru a produce 25 mil. m\u0103\u0219ti chirurgicale, lunar?"},"content":{"rendered":"
\n

Ann Reeves & Francesca<\/a> este un exemplu de business care s-a adaptat rapid \u0219i eficient \u00een timpul pandemiei. Unul dintre cele mai cunoscute brand-uri de textile, produc\u00e2nd pentru companii renumite precum Phase Eight, Coast, Wallis, Asos, Debenhams, Zara, Miss Selfridge, Topshop, compania rom\u00e2neasc\u0103 s-a adaptat rapid \u0219i a \u00eenceput s\u0103 produc\u0103 m\u0103\u0219ti chirurgicale \u0219i de protec\u021bie de multiple tipuri. Cite\u0219te mai jos interviul exclusiv realizat de VTEX Rom\u00e2nia.<\/p>\n\t

Ann Reeves & Francesca este produc\u0103tor de confec\u021bii textile de dam\u0103, m\u0103\u0219ti chirurgicale \u0219i echipamente medicale de protec\u021bie. Segmentul industriei textile constituie activitatea companiei de 26 de ani, pe c\u00e2nd latura de echipamente de protec\u021bie face parte din portofoliul companiei din 2020. Dezvoltarea pe pia\u021b\u0103 produselor medicale a constituit o oportunitate de a continu\u0103 activitatea \u0219i men\u021bine posturile salaria\u021bilor \u00een timpul pandemiei.<\/p>\n

Pe latura de industrie textil\u0103, Ann Reeves & Francesca se \u00eencadreaz\u0103 \u00een segmentul de Casual\/Business fashion pentru dam\u0103. Ca model de business pe acest segment, Ann Reeves & Francesca este at\u00e2t investitor, c\u00e2t \u0219i creator,<\/strong> ocup\u00e2nd pe verticala lan\u021bului comercial mai multe pozi\u021bii, de la crea\u021bie, investi\u021bie \u00een produs, executare de produs, la v\u00e2nzarea c\u0103tre marii retaileri europeni.<\/p>\n

Orientarea c\u0103tre produc\u021bia de m\u0103\u0219ti chirurgicale \u0219i echipamente de protec\u021bie a constituit o m\u0103sur\u0103 de a men\u021bine activitatea \u00een momentul \u00een care sectorul textil a fost \u00eenghe\u021bat din cauza pandemiei. \u00cen prezent, cele dou\u0103 segmente sunt active concomitent.<\/p>\n\t

Produc\u021bie lunar\u0103 de 25 mil. m\u0103\u0219ti<\/strong><\/h3>\n

Pentru a ajunge la o produc\u021bie lunar\u0103 de 25 de milioane de m\u0103\u0219ti chirurgicale, a fost necesar\u0103 o investi\u021bie de 2 mil. euro din capital privat ce se reflect\u0103 \u00een 25 de ma\u0219ini automate de \u00eenalta tehnologie \u0219i specializarea personalului. Pe l\u00e2ng\u0103 ma\u0219tile chirurgicale de tip I, tip II \u0219i tip IIR, fabrica mai produce \u0219i halate, combinezoane \u0219i boto\u0219i.<\/p>\n

„Acestea fiind produse tipizate, rolul Ann Reeves & Francesca \u00een lan\u021bul comercial \u0219i din punct de vedere al modelului de business este acela de investitor. Grosul v\u00e2nz\u0103rilor este concentrat pe comer\u021bul B2B, produsele noastre fiind g\u0103site \u00een marile lan\u021buri de hypermarket-uri \u0219i farmacii. O mic\u0103 parte de v\u00e2nz\u0103ri B2C este alocat\u0103 Voglia.ro, brand ce face parte din grup”, spune Ovidiu Baciu, ac\u021bionar principal al companiei.<\/p>\n

 <\/p>\n

Cum a fost pia\u021ba m\u0103\u0219tilor de protec\u021bie \u00een 2020? <\/strong><\/h3>\n

Pia\u021ba de m\u0103\u0219ti a fost instabil\u0103 aproape \u00een totalitatea anului 2020, av\u00e2nd varia\u021bii at\u00e2t din punct de vedere al pre\u021bului, c\u00e2t \u0219i din punct de vedere al cantit\u0103\u021bilor comandate.<\/p>\n

„Fiind printre pu\u021binii produc\u0103tori rom\u00e2ni de m\u0103\u0219ti chirurgicale avizate, am sperat s\u0103 putem vinde statului rom\u00e2n, dar \u00een final v\u00e2nz\u0103rile s-au concentrat c\u0103tre mediul privat, respectiv hypermarketuri, farmacii \u0219i mari consumatori (ex.Uzina Dacia), statul \u00eencerc\u00e2nd pe parcursul anului s\u0103 importe m\u0103\u0219ti din str\u0103in\u0103tate, \u00een detrimentul produc\u0103torilor autohtoni”, puncteaz\u0103 oficialii companiei.<\/p>\n

 <\/p>\n

Cum s-a adaptat Ann Reeves & Francesca „noii realit\u0103\u021bi”?<\/strong><\/h3>\n

 <\/strong>Probabil ca majoritatea companiilor, Ann Reeves & Francesca a adoptat anul trecut politici de reducere a costurilor \u0219i de diminuare a pierderilor \u00een vederea men\u021binerii locurilor de munc\u0103.<\/p>\n

Pierderile provocate de pandemie \u00een sectorul textil  nu sunt acoperite \u00een totalitate, dar au fost diminuate  printr-o colaborare bun\u0103 cu ceilal\u021bi colegi existen\u021bi pe lan\u021bul de aprovizionare.<\/p>\n

 <\/p>\n

Ce planuri au \u00een direc\u021bia prezen\u021bei fizice sub brand propriu<\/strong><\/h3>\n

 <\/strong>Brandul propriu exist\u0103 doar pe pia\u021ba de m\u0103\u0219ti medicale \u0219i echipamente de protec\u021bie, latura de textile lucr\u00e2nd \u00een continuare \u00een acela\u0219i regim de produc\u0103tor pentru marile branduri din UK \u0219i Europa (LK Bennett, Reiss, French Connection, Phase Eight, Coast, Wallis, Asos, Debenhams, Zara, Miss Selfridge, Topshop, etc).<\/p>\n

Pentru 2021, \u00een func\u021bie de evolu\u021bia virusului, va fi mai afectat\u0103 produc\u021bia de textile, aceasta depinz\u00e2nd strict de revenirea la stilul de via\u021b\u0103 de dinaintea pandemiei. A\u0219adar, cu c\u00e2t ritmul vaccin\u0103rii este mai ridicat \u0219i rata infectarilor scade, avem \u0219anse s\u0103 repornim produc\u021bia de articole de \u00eembr\u0103c\u0103minte \u00een decursul lui 2021. Probabil c\u0103 nu va fi atins\u0103 capacitatea maxim\u0103 \u00een acest an, datorit\u0103 crizei economice care \u00eencepe s\u0103 se resimt\u0103 \u00eencet \u00een toate \u021b\u0103rile, spune Ovidiu.<\/p>\n

„\u00cen cazul \u00een care \u00een decursul anului nu revenim la vechile obiceiuri, focusul va r\u0103m\u00e2ne pe produc\u021bia de m\u0103\u0219ti \u0219i echipamente de protec\u021bie, urm\u00e2nd c\u0103 produc\u021bia de mod\u0103 s\u0103 aib\u0103 \u00een continuare de suferit”, consider\u0103, la r\u00e2ndul ei, Francesca Baciu, marketing manager al companiei.<\/p>\n

 <\/p>\n

Ecommerce-ul va continua s\u0103 creasc\u0103 rapid<\/strong><\/h3>\n

 <\/strong>„Probabil c\u0103 ecommerce-ul<\/a> va continu\u0103 s\u0103 creasc\u0103 rapid \u00een urm\u0103toarea perioada, \u00een func\u021bie de c\u00e2t vor persista lockdown-urile, urm\u00e2nd ca dup\u0103 ridicarea restric\u021biilor \u0219i terminarea pandemiei s\u0103 cunoasc\u0103 o u\u0219oar\u0103 sc\u0103dere cauzat\u0103 de  revenirea la vechile obiceiuri (mersul la cump\u0103r\u0103turi, etc)”, mai spune Francesca (foto jos).<\/p>\n\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\"ann_reeves_” data-srcset=”https:\/\/masti.francesca.ro\/wp-content\/uploads\/2021\/02\/ann_reeves_-Francesca-2.jpeg 900w, https:\/\/masti.francesca.ro\/wp-content\/uploads\/2021\/02\/ann_reeves_-Francesca-2-300×200.jpeg 300w, https:\/\/masti.francesca.ro\/wp-content\/uploads\/2021\/02\/ann_reeves_-Francesca-2-768×512.jpeg 768w, https:\/\/masti.francesca.ro\/wp-content\/uploads\/2021\/02\/ann_reeves_-Francesca-2-16×12.jpeg 16w, https:\/\/masti.francesca.ro\/wp-content\/uploads\/2021\/02\/ann_reeves_-Francesca-2-630×420.jpeg 630w, https:\/\/masti.francesca.ro\/wp-content\/uploads\/2021\/02\/ann_reeves_-Francesca-2-420×280.jpeg 420w, https:\/\/masti.francesca.ro\/wp-content\/uploads\/2021\/02\/ann_reeves_-Francesca-2-840×560.jpeg 840w, https:\/\/masti.francesca.ro\/wp-content\/uploads\/2021\/02\/ann_reeves_-Francesca-2-315×210.jpeg 315w”>\t\t\t\t\t\t\t\t

Magazinele online ale viitorului vor fi mult mai user oriented, axate pe a oferi o experien\u021b\u0103 c\u00e2t mai bun\u0103 utilizatorilor. De asemenea, magazinele viitorului vor trebui s\u0103 c\u00e2\u0219tige \u00eencrederea utilizatorului prin transparen\u021b\u0103 total\u0103 c\u00e2nd vine vorba despre utilizarea \u0219i accesarea informa\u021biilor, mai ales cele cu caracter personal.<\/p>

C\u00e2nd vine vorba despre magazinele fizice, a\u0219tept\u0103m cu interes s\u0103 vedem ce modific\u0103ri vor adopta marile branduri cu care colabor\u0103m de pe High street Londra, spune Francesca.<\/p>

\u00cen ceea ce prive\u0219te voglia.ro<\/a>, magazin online independent ce lucreaz\u0103 la comun cu Anne Reeves & Francesca doar pe latura de m\u0103\u0219ti medicale \u0219i echipamente de protec\u021bie, loc de \u00eembun\u0103t\u0103\u021biri exist\u0103 \u00eentotdeauna. „Modificarea aspectului vizual al interfe\u021bei \u0219i m\u0103rirea diversit\u0103\u021bii produselor, dar aceste lucruri necesit\u0103 timp, \u0219i \u00een special, perioade oportune \u0219i f\u0103r\u0103 pierderi”.<\/p>\n

\u00cen ceea ce prive\u0219te marketing-ul, campaniile pe social media \u0219i cele de direct marketing au avut cel mai mare succes \u00een 2020. \u00cen general, campanii ce vizeaz\u0103 reducerile \u0219i promovarea post\u0103rilor de pe social media pentru a crea brand awareness. De asemenea, \u00een decursul acestui an, compania a colaborat cu o firma extern\u0103 de marketing.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Ann Reeves & Francesca este un exemplu de business care s-a adaptat rapid \u0219i eficient \u00een timpul pandemiei. Unul dintre cele mai cunoscute brand-uri de textile, produc\u00e2nd pentru companii renumite precum Phase Eight, Coast, Wallis, Asos, Debenhams, Zara, Miss Selfridge, Topshop, compania rom\u00e2neasc\u0103 s-a adaptat rapid \u0219i a \u00eenceput s\u0103 produc\u0103 m\u0103\u0219ti chirurgicale \u0219i de protec\u021bie…<\/p>","protected":false},"author":2,"featured_media":17591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"yoast_head":"\nAnn Reeves & Francesca: C\u00e2t trebuie s\u0103 investe\u0219ti pentru a produce 25 mil. m\u0103\u0219ti chirurgicale, lunar? • ANN REEVES & FRANCESCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masti.francesca.ro\/en\/ann-reeves-francesca-cat-trebuie-sa-investeti-pentru-a-produce-25-mil-mati-chirurgicale-lunar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ann Reeves & Francesca: C\u00e2t trebuie s\u0103 investe\u0219ti pentru a produce 25 mil. m\u0103\u0219ti chirurgicale, lunar? • ANN REEVES & FRANCESCA\" \/>\n<meta property=\"og:description\" content=\"Ann Reeves & Francesca este un exemplu de business care s-a adaptat rapid \u0219i eficient \u00een timpul pandemiei. 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